History Highlights – Running Forever

April 24th, 2014 | In Featured, Running Meets Life

Run Forever

Run Forever

As Atlanta Track Club celebrates its 50th Anniversary this year, it seems as though we’ve been running forever. One cold, blustery winter weekend in 1989, the club did just that.

From Thursday, February 9 to Sunday, February 12, 1989, Atlanta Track Club staff members and friends took turns “running forever.” The company Etonic Stability System wanted to have a “living billboard” during the 1989 Super Show, an annual mega sporting goods show in Atlanta. In exchange for shoes, sweatpants, and $25, Atlanta Track Club provided a constant supply of people to run on a treadmill on their billboard near the Georgia World Congress Center, where the conference took place.

Completed in one hour shifts, the runners took turns climbing over 40 feet to the top of the billboard to jog. With the 15 foot letters looming behind, the runners looked tiny as they ran and waved at passersby. Former Executive Director Julia Emmons ran Friday morning in a wind chill that dipped below 10 degrees. Despite the cold, Julia declared it was the “best treadmill run ever!”

The Run Forever treadmill adventure is one of my favorite Atlanta Track Club stories. Over 50 years, we’ve collected quite a few of them. Help us with our History Highlight posts, and send your stories to stories@atlantatrackclub.org. We’d love to hear them!

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